If you're like the rest of the world, Heroes is probably one of your favourite TV programmes - how could you not get hooked with cliff hanger episode endings like these? But despite the high ratings, Tim Kring, the creator and executive producer of Heroes has this to say: "Production costs are going up. We're losing eye balls. We have to reach people in other ways".
It's always good to recognize the realities of the market place and fickle-mindedness of consumers - nothing is guaranteed and here's where marketers should always push the envelope to innovate. True to Kring's word, a myrid of innovate marketing initiatives we developed to further involve the audience. No, I am not just talking about roadshows and promo events that we're so used to. To take the experience of watching Heroes further, the marketing guys of Heroes has actually created and expanded the physcial interaction of the audience with real interfaces. The characters of Heroes don't just existing on TV anymore, here you can find Claire's myspace site which you can add on to be your friend (she currently has 12203 friends) or check out Hiro's blog. There's more, websites of companies featured in the series are also in existance like Primatech Paper and others. There's also a "9th Wonder" website created with a online graphic novels which you read or experience. You can check it all out here on the official Heroes Evolution website. The customary, fan forum, vote or create your fav hero, behind-the-scenes features are all there...
Interestingly though, Kring's fears of losing eye balls actually came true. As ratings dropped 15% since the start of the second season, He took the bullet and admitted some mistakes were made, including those relating to the pace of the episodes and how the focus on the "big theme" is lost, etc. in a published interview. He will however be making ammends and will seize the opportunity to do it right before the Heroes becomes Has-Beens. Well, that being said, I guess I won't be expecting too much of the new season...
