Opps, you're on the wrong lane

Marketing folks, don't mess with Hafidz (of The Star). Love him or hate him, he's a rare bird who says it as it is without candy coating his reports (most of the time anyway). Not many would have the guts to interview one of the biggest advertisers in the country and still print a statement like: "But just as often, he gives answers in a non-committal or vague way". As a fellow marketer I am really getting very sick and tired with all the B.S. we come out with. Just ask any editor about the press releases they receive. Don't they all sound like something the client wanks off to? Fortunately for everyone, we can still depend on the nice media gift and treat (not to mention advertising dollars) to balance off the hate. So why rock the boat too much? After all, everyone's just making a living. Hafidz could be more brutal to the interviewee by adding more comments but I guess he'd rather just publish what the guy said and leave it to the readers to decide.