Your staff can either be your brand’s best evangelist or worst antagonist. Salary only buys you talent and tenure – nothing more. So why haven’t we paid enough attention to staff / internal marketing (IM)? After all, based on the 80/20 rule, this is the 20% you don’t want to screw around with…because they know your shit and can mount the most effective and creditable smear campaigns against you. So don't kid yourself.
3 NEW signs of companies in need of immediate internal marketing:
1. Employees blogging to expose the hypocrisy and crap in the office
2. Employees blogging to expose the hypocrisy and crap in the office – during office hours
3. Employees using friendster, myspace, youtube, etc to promote their blogs that exposes the hypocrisy and crap in the office, during office hours.
3 NEW signs of companies in need of immediate internal marketing:
1. Employees blogging to expose the hypocrisy and crap in the office
2. Employees blogging to expose the hypocrisy and crap in the office – during office hours
3. Employees using friendster, myspace, youtube, etc to promote their blogs that exposes the hypocrisy and crap in the office, during office hours.
