Last week, the Amazing Race All Stars stopped over at KL. I thought it was a great way to promote the country, especially this being VMY. The Amazing Race platform is really perfect to showcase and market any country as it becomes part of the program and engages itself with the contestants and viewers. I think Malaysia was showcased more than 45 minutes in that episode. I am not sure how much was invested for this kind of publicity but the impact was really powerful and impressive.
Q: How do you differentiate which portion of advertising or marketing is effective?
Q: How do you differentiate which portion of advertising or marketing is effective?
A: You’ll know it when you see it.
